Terklogy Work

Client Overview One of South India's largest Pipes & Fittings  companies approached Terklogy Analytics  with a strategic challenge:...

Introduction: In a competitive market where household appliances are evolving rapidly, capturing consumer interest through impactful...

Introduction The modern kitchen is more than just a cooking space; it's a statement of lifestyle, sophistication, and technological...

Celebrity mapping aligns celebrity endorsements with brand objectives by analyzing brand attributes and evaluating celebrities'...

In market research, a "Go-No-Go" directional study is typically used to assess whether a new product, service, or concept should proceed...

A Brand Track study in market research continuously measures a brand's performance, including awareness, perception, loyalty, and market...

Television Commercial (TVC) testing is a crucial step in advertising research aimed at evaluating the effectiveness of TV. This process...

A User & Attitude (U&A) study is a comprehensive market research methodology aimed at understanding consumers' behaviors, attitudes, and...